- Q readers are affluent – 68% are ABC1 and have high disposable income.
- Q’s audience is younger and more affluent than any other music monthly. 97% of readers rate Q as a quality magazine. In research it outperforms competitors on measures such as best interviews, writing and awards winning photography.
- Q has a extremely high brand influence score of 73%, greater than both GQ and Esquire. This means that Q influences the people that have strongest influence in their social groups – a real multiplier effect for advertisers to cash in on.
Nostalgia
Reader profile
These
would be Nostalgia’s ideal fans, young, stylish very outgoing and attending
festivals and live gigs about 2-4 times every month.
·
For
them it’s about the music and how it makes them feel, it’s not about the image.
On average they spend about £2800 on music gear or equipment. Music is there
main passion.
·
Nostalgia
readers tend to be the most stylish in their group. They don’t follow the crowds,
they lead it.
·
They
like to live in the moment without a worry in the world and like to see what
the future holds for them. They’re independent and outspoken with a very
confident personality.
·
They
also feel that their own image is important and is a reflection of their
personality and spend a lot of time on their appearance and on average spend
about £3000 on clothes and accessories every year.
·
Most
of Nostalgias fan base are males however there is also a big female following.
54% are males and 46% females with an age range of 15-29.
The
Festivals which you would see Nostalgia playing at and they’re fans would go to
would be Reading and Leeds and also at Glastonbury.
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